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TWST:
Do you have the management team in place now to
allow you to do what you want to do?
Mr. Lang: Yes, I think we've reached critical
mass here to be able to implement our business plan.
We've forecast some significant revenues in the
coming years and we have been putting the management
team in place to execute on that. So I think we're
ready to go in '99, and beyond that we'll continue
to expand our activities as appropriate.
TWST: You mentioned you've forecast some significant
revenues, what have you forecasted?
Mr. Lang: The forecast amounts are part of our
business plan, which has not been published to the
public, but certainly, qualified individuals are
welcome to contact us and we would be happy to discuss
that with them.
TWST: What areas of the business are you focusing
on personally as the Chief Executive Officer?
Mr. Lang: As one of the co-founders and as CEO,
I think it's my job to continue to articulate the
vision of this company and to attract various management
individuals to help us accomplish our goals. And
to oversee activities on a high level day to day
basis. I'm very pleased with the team that we've
been able to attract and hope to be able to con-tinue
to keep them motivated and as excited as I am and
as my co-founder and the Board of Directors as well.
TWST: What kind of corporate culture have you
tried to create at the company?
Mr. Lang: That's a very good question. It's
not one that I hear a lot. The fact is that we have
a very unique corporate culture here in that we
really try to embody an atmosphere where individuals
have an opportu-nity to do their best, and to be
recognized for that. They are allowed to make mistakes,
and at the same time, everyone is very honest with
every-one else. We also encourage people to have
a real life of their own out-side of the company.
This is a company where family life matters. We
have a very diverse group of people here. We have
women, men, young people, older people, people from
around the world. Diversity is a key ingredient
of our corporate culture. We're very proud of that.
TWST: How would you describe the basic business
principles that you follow day to day in running
the business?
Mr. Lang: I think one of our basic principles
is to not set false expectations. You know, that's
something that's easy to do, especially in this
business. We've tried hard to be focused and realistic.
TWST: TWST: To stay away from vaporware?
Mr. Lang: Stay away from vaporware. You know,
we've certainly had the opportunity to do that on
numerous occasions and investors are always are
wanting to know when the next big thing is, but
we've been very patient: that's one of our virtues
as a company, and I think that it's about to pay
off for us big time.
TWST: Have you set up the incentive programs
at the company to reflect the interest of your stockholders?
Mr. Lang: We have incentive stock option plans
for employees.
TWST: How far down do they go?
Mr. Lang: Every employee has the opportunity
to do well if the company does well. There was a
point in our history, a while back, when cash was
short - at one point we had 70 percent of our employees
that were willing to work for stock or options because
they believed so much in the company and our ultimate
success, and now I think those people are going
to be handsomely rewarded if we're as successful
as we believe we will be. Currently we have stock
option plans that are available to every employee
here, and as a group, the employees have a fairly
substantial percentage of the stock via those options.
TWST: As we look at the company a couple of
years down the road, what should investors focus
on as they read your financial statements?
Mr. Lang: The real story for us financially
is certainly not in 1998, and it's probably not
in 1999, but it is in the year 2000 because of certain
trends in the industry that are taking place right
now, primarily the availability of bandwidth and
low cost storage. Those trends are exponential and
there's a critical point, we believe it's somewhere
in the middle of 1999 where the economics of video
delivery, of video on the Internet, are going to
change radically, and when that happens, we believe
we're in an extremely good position to benefit from
it. So, again, I think that you're looking at the
middle to late 1999 and certainly in the year 2000.
TWST: Ultimately, what kind of a margin can
you realize on this product?
Mr. Lang: I'm not sure that I want to specify
a margin, but I can say this: We're selling software,
so the cost of goods sold and the complexity involved
is a lot less than if we were producing a hardware
product or selling widgets. Our key assets are intellectual,
they are people, and they are ideas, and they are
embodied in software which is delivered to our customers
on a CD for now. So, we tend to have a lower cost
of goods sold and, therefore, the possibility for
much higher margins, not unlike most software companies.
VALUATION
TWST: How do you feel about the value the market
is currently assigning to your company?
Mr. Lang: The fact is that I would be less than
honest if I didn't say that I thought we were grossly
undervalued, but then you'd expect me to say that,
I suppose? Quite frankly, the only way to really
make that determination as an outsider is to look
at other companies that are in the Internet space,
that are in the video space, and make some determinations
as to how those companies are valued, when they
are acquired, or how those companies are valued
as they become successful in their markets. Companies
like Yahoo! or EarthLink, and others that at one
time were little companies, and when their time
came in the marketplace, the market valued them
by much higher multiples than they started out.
The same could be said of Microsoft, if one looks
back far enough. For about 10 years they were not
really on anybody's radar screen, and then.....
TWST: Then it became the radarscreen.
Mr. Lang: .....it became the radar screen -
exactly.
TWST: Do you think your low valuation reflects
industry problems and market cap problems or is
just lack of understanding about what you are doing?
Mr. Lang: I don't think that it reflects any
problems at all. I think that it's completely appropriate
given the fact that we've stayed pretty much off
of people's radar screens by design. The industry
is just now maturing to the point where we have
a market to sell into, so we're at the beginning
of the explosion. And the second part is that we've,
by design, remained low profile as we built our
team, as we got our ducks lined up, and I think
that that will naturally change as more people begin
using Burstware® as the industry develops.
TWST: When you talk to your outside investors
today, what kind of questions are they asking?
Mr. Lang: Typically, they all want to know when
we are going to be making a profit and that's a
fair question.
TWST: And what is the answer?
Mr. Lang: We project profitability, probably not
until the end of 1999 or 2000. But, again, as I
mentioned, there are certain industry trends that
are exponential in nature that are going to benefit
us quite a bit in that time frame.
TWST: If you were sitting down with some potential
long-term investors today, what two or three reasons
would you five them to run out and buy the stock?
Mr. Lang: I'd say the first reason would be:
take a look at our management team, look at our
backgrounds, what we're doing, how long we've been
doing it. The next reason would probably be to have
a look the technical problems that we're solving
for the industry. I realize at this point that the
issues may be too technical in nature for a lot
of investors, but for the investor who wants to
take the time to learn a little bit about the growth
of networks, they'll quickly find out that the major
issue emerging right now is how to manage the networks;
and what's prompting that issue is the fact that
networks and users of networks want to have video
and audio. And so that means a lot more information
flowing on those networks. And when you have a lot
of information flowing, that information wants to
be managed: it needs to be managed. And that's what
we do.
TWST: Is there anything we should have talked
about and haven't?
Mr. Lang: I suppose the key thing that I'd
want to emphasize is that this industry and our
role in it should be looked at from a high level
and see what has happened in this industry over
the last number of years. You know, a few years
ago, the buzz word was Internet. Then a couple of
years ago and last year the buzz word was real time
streaming. The new focus is clearly going to be
video - video, video, video on the Internet, and
as a result, network management, and again, that's
what we do.
TWST: As an Internet userand one who's frustrated
by streaming video, it's nice to know there's something
better coming down the road because what's out there
today is certainly not adequate.
Mr. Lang: That's what we continue to hear from
all over. Like I said, the bulk of our current beta
customers have been using the current-ly available
real time streaming technologies and they are not
happy. And it's not likely to change because the
fundamental nature of real time streaming solutions
is to operate with constrained bandwidth, not to
opti-mize under conditions of available bandwidth.
TWST: Thank you.
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