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TWST:
How would you describe the strategy that you are
going to follow then as this product gets ready
to roll out?
Mr. Lang: Our primary strategy is to focus on
the business-to-business market where there is a
great demand for high quality video and audio, and
to offer Burstware® as a network management
solution to maximize network efficiency all over
the world. So our focus is on bringing added value
to the business-to-business market and to the network
providers. We are developing, as I mentioned earlier,
a number of strategic relationships that we plan
on announcing in the coming months, that will help
us bring our software solutions to market in a productive
and effective manner.
TWST: As you said, you will expect to roll this
product in early 1999. What kind of growth would
you expect in the two or three years following the
introduction of this product?
Mr. Lang: We would expect that within two to
three years the whole notion of bursting video on
networks will be adopted as state-of-the-art. One
of the industry gurus, George Gilder, predicted
that by the beginning of the new millennium, over
80 percent of all network transmission of video
and audio would be done in burst mode. IVT is well
positioned to deliver on that promise.
TWST: You're hoping he's right?
Mr. Lang: We believe that there is no other
way around it. In essence, real time streaming solutions
have been good, but they've been a temporary solution
in our opinion; it's just one step on the road of
bringing multimedia to the masses and to businesses
via networks. Real time streaming was designed to
overcome a very specific problem, which is lack
of bandwidth and long download times. Real time
streaming was designed to solve the problem of long
download times by creating a little buffer that
takes a few seconds to fill, and once the buffer
is filled, the viewer can start watching the video
right away. But that's based on not having enough
bandwidth to do any better than that. What's happening
worldwide is that high bandwidth is becoming available
and it's becoming inexpensive, and the other industry
trend is low cost data storage, which means that
it's possible to put very large amounts of data
in computers and in set top boxes at fairly low
cost. When you put those two ingredients together,
lots of bandwidth and low cost storage, it becomes
clear that the way to optimize those trends is to
start moving content Faster-Than-Real-Time. In other
words, faster than the amount of time it takes to
watch the actual content because you've got the
bandwidth to send it in a burst and you have the
low cost storage in which to house it. So, very
rapidly, video can be distributed, the server can
disconnect and go on to serve other clients, and
you get much better use of the network and of the
servers by doing it this way.
TWST: As you look at it from your potential
customers points of view, what are they going to
use the video for?
Mr. Lang: Video, in the corporate environment
is used for training of employees; it's used for
distance learning; it's used for customer service.
Ultimately, some companies are using video to deliver
entertainment to consumers at large, although I
think that that's one step removed. And for all
of these customers, getting the most out of their
delivery networks is key. We have network simulation
environments where we run Burstware® side by
side with real time streaming and we can configure
the various network variables, such as bandwidth,
size of the buffers, the number of clients, and
what we see is that by and large, under almost any
type of configuration, Burstware® provides up
to 58 percent increase in network throughput, or
another way to think of network throughput is the
number of successful video experiences that have
taken place without having to add any hardware.
So when you start to get 8 to 60 percent more deliveries
without adding any hardware, those numbers start
to become very meaningful for both network operators
and for the companies who have their own networks.
TWST: If you look out over the next couple of
years and you go from a real kind of R&D company
to a company producing and distributing a product,
what changes are you going to have to make?
Mr. Lang: That process is taking place. I would
say we're out of the pure R&D phase although R&D
is an on-going part of what we do. Our first commercial
products are already in the hands of beta customers
and are going to be widely distributed in 1999 and
that has necessitated is a fair amount of growth
internally. We've quadrupled our size since a year
ago; we've added a number of talented individuals,
many of whom come from leading companies including
Pacific Telesis, Yahoo!, Forte Systems, and SyBase,
among others.
TWST: Over the next few years Burstware®
will be the big product. Are there other things
in the pipeline?
Mr. Lang: Yes. There are specific applications
for set top boxes that are currently in development
that incorporate other elements beyond Burstware®,
other technologies and different ways of utilizing
existing technology that we think are going to be
very exciting for this market. We have some applications
for set top boxes that are not widely considered
at this point, but in the next few years we believe
are going to be the norm. We are very excited about
being positioned to follow up Burstware® with
additional solutions that serve our markets well.
Near term, we're incorporating multicasting as part
of our end-to-end solution.
TWST: And whose set top boxes are you aiming
at, cable systems?
Mr. Lang: All of IVT's intellectual property,
including Burstware® is neutral to and can be
used with various platforms; we are neutral to the
type of video compressions used; we're neutral to
the types of networks; we're neutral to the types
of set top boxes. Our flexibility is a great advantage
because we're not limited by proprietary compression
algorhythms, or by proprietary platforms; we're
applicable across the board.
TWST: Are there any limitations on the company's
growth over the next couple of years? Are you constrained
by cash or by personnel?
Mr. Lang: We've been very fortunate so far in
that we've had cash when we needed it. We have been
in the process of developing some very important
strategic relationships with the financial community.
We've been fortunate in being able to attract lots
of talent to our company. And anyone reviewing our
announcements of the past year, if they go to our
Web site - www.burst.com, will see that there have
been many, many significant additions in the past
12 months to our management staff and we expect
those to continue
MERGER/ACQUISITION
TWST: Is there any need for you to go out and
acquire missing technology or are you developing
everything in-house?
Mr. Lang: I wouldn't say there's a need to acquire
missing technology, but like most companies we're
always on the look out for good strategic fits with
other products or companies that might enhance what
we're doing or in some way speed along the deployment
of our technology and add value to our business
plan.
TWST: If Burstware® is as successful as
you seem to think, is that likely to make you a
target for somebody?
Mr. Lang: I suppose that's always a possibility.
I mean, you read every day about fairly young companies
with, what I would consider, good technology, being
acquired for hundreds of millions of dollars. I
think in our case, we've been at this a long time,
we're not just a start up, we've waited patiently
while this industry matured, which is now happening.
And I suppose that in my own mind, personally at
least, I would expect that in the coming few years
that we would certainly be of interest to many larger
companies. Hopefully, that will come about as a
result of good planning and good strategic relationships
being developed along the way.
TWST: So one of the milestones we can look forward
to is the general release of Burstware® early
next year. Are there any other milestones that investors
can use to judge your success?
Mr. Lang: Watch our customer base grow. Initially,
as I mentioned, our focus is on business to business.
That's where the money is, that's where the greatest
need is currently, but I wouldn't be surprised to
see us pop up in the consumer markets over months
and years to come.
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