Burst For Weather


 

 

AccuWeather

AccuWeather, Collecting UGC and Publishing to Broadcast, Digital and Social

AccuWeather is currently using Burst to collect user-generated weather videos and photos. AccuWeather is then using this content across broadcast, digital, and social. Both for breaking weather and other creative promotions/general content collection.

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The Weather Channel

The Weather Channel, Crowdsourcing Content, Engaging Fans, and Broadcasting to TV

With Burst, the Weather Channel enables its millions of viewers to provide up-to-the-minute perspectives on major weather events as they happen. Viewers upload videos and Burst integrates that user-generated content into the production workflow so they can be ready for broadcast within minutes.

“I think that citizen journalism will become a bigger part of news. I really like Burst as a next generation video journalism tool…”
— David Kenny, Chairman & CEO of The Weather Company, in Forbes

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Sinclair

Sinclair, Directly Integrating Into Broadcast Workflows

Sinclair works with Burst to collect content from their reporters, camera crews, station employees. Sinclair also uses Burst to collect UGC from viewers/audiences to promote on broadcast, digital, social and on-site during events. Sinclair drives engagement with viewers/audiences to directly integrate into their broadcast workflows.

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